Curriculum tracks

Three tracks, one clear scope each

Each track lists its weekly modules, session structure, and the practical tools it covers, so you can judge the fit before committing.

Track one

Operational marketing

Weekly modules on planning, channel operations, and reporting routines. Sessions combine short lectures with hands-on exercises, and each module ends with a practical assignment.

Prerequisite: basic familiarity with digital tools. Time commitment: stated on the enrollment page for each cohort.

Track two

Analysis

Modules on reading campaign data, building simple dashboards, and writing findings clearly. Each session pairs a worked example with a review of a learner's own analysis.

Prerequisite: comfort with spreadsheets. Time commitment: confirmed per cohort before enrollment.

Track three

Campaign mechanics

Modules on how campaigns are structured, budgeted, and adjusted. Sessions walk through live-style scenarios, and learners submit a campaign plan for direct review.

Prerequisite: completion of the operational marketing track or equivalent experience. Time commitment: confirmed per cohort.

How a course runs

Four stages, in order

01

Core lectures

02

Guided exercises

03

Practical assignments

04

Direct project review

Every track follows the same progression: lectures introduce the material, exercises apply it, assignments test it, and a direct review closes each module with specific feedback.